• Microsoft Partners In Learning

    By Cynthia Roberts Wednesday, March 21, 2012

    Though global in scope, the Microsoft® Partners in Learning program was created to facilitate innovation and change on the local level—where few people knew about it. Linda Bookey, who had helped brand the program at its inception, was called in to help the Partners in Learning corporate team get its message across to its wider […]

  • RealNetworks Helix Marketing

    By Cynthia Roberts Wednesday, March 21, 2012 image description

    How do you grow market share when your customers are higher education IT administrators responsible for supporting a wide variety of stakeholders? RealNetworks Inc., the Seattle-based inventor of streaming media technology, wanted to refine and reinvigorate education marketing for their Helix Technology end-to-end streaming media platform. They brought in Bookey Consulting to help them conduct […]