• 9 Deadly Content Marketing Sins

    By Georgie Hockett Thursday, November 13, 2014 image description

    First – what is content marketing?* Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. I saw this blog entry via Twitter, and it hit the spot. I also think that the […]

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  • 4 Ways to End Fluffy Copy

    By Georgie Hockett Thursday, November 6, 2014 image description

    Adjectives are a writer’s best friend. And that’s why when asked to write straight-forward, ‘no fluff’ copy it’s actually quite tough. Being a “story teller” is the current buzz-phrase when it comes to a writer’s LINKED IN profile, but more and more people have less and less time — they don’t want to sort through […]

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