9 Deadly Content Marketing Sins

First – what is content marketing?*

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

I saw this blog entry via Twitter, and it hit the spot. I also think that the author got it right in terms of priority of the 9 deadly sins of content marketing.

The first two are the most serious: 1. Content marketing without integration into your overall marketing strategy.

Stop talking, start DOING.

Stop talking, start DOING.

2. Equally importantly is having a content marketing campaign without buy in from your “C” level executives.

Clearly these are related – the goal of any marketing is to increase awareness, revenue and corporate standing. And these days customers expect content – they go to your site, your competitors’ and the review sites to do research and make purchase decisions.

Given that knowledge, what do you want to say and how? Do your executives know the carefully created content is necessary and how it supports your marketing efforts? If not it’s time to bring them in the loop and you can start with this article.

 

 

*definition provided by the Content Marketing Institute

Blog_lindaA serial entrepreneur with a passion for technology and education, Linda develops marketing strategies for companies interested in widening their reach into new markets. Her interests include workforce development and STEM outreach to grow the pipeline for women, and underrepresented populations. Linda has built deep relationships with tech influencers, educators, authors and developers and is highly regarded in the community for being a “master connector.” Contact Linda to learn more about The Bookey Group.