Hi-ho, hi-ho, off to a tradeshow we go!

Tradeshows. Love ’em and hate ’em.

It’s always nice to have a change of scenery and for sure the buzz of the best booth is always somewhat intoxicating, but it’s work. And just when you think you may have some time to yourself in a nice hotel room away from home, you soon discover the booth becomes all encompassing.

As one of our newest clients, Bloomz, approaches the largest tradeshow for Montessori educators, we were lucky enough to have our friend Rieva create her not-so-secret list of must haves, before our clients pack their bags and head off to the experience that is,  “The Booth.”

Discover her 35 Must Have Things you need to have in your booth to save you a whole lot of headache, and quickly become the best booth in show.

Rieva Lesonsky says, "Bring nuts!"

Rieva Lesonsky says, “Bring nuts!”

When I worked as an employee, exhibiting at tradeshows was part of my job. But since I was usually a speaker and schmoozer, I didn’t really deal with the nitty-gritty like setting up the booth, unpacking boxes and hanging signs (we had a tradeshow division for that!).

I started my own business in 2008, and the first tradeshow I attended as an entrepreneur was a big reality check. With no “tradeshow division” to help out other than my two inexperienced partners, I was unaware of so many little things that could have made a big difference in my tradeshow experience.

With that in mind, here’s my nitty-gritty list of 35 things to bring when exhibiting at a tradeshow.

In addition to the basics —registration information confirming your booth location and other details, your booth signage, your marketing materials and any promotional items — you’ll want to contact the venue to find out what is available from them, including what they provide as standard and what is extra. For example, if you need a dolly to bring your boxes into the venue, will they provide one, will you have to rent one or will you have to bring your own?

Items you can often rent include curtains, lights, TV stands, chairs and tablecloths. One thing you should never rent: any type of computer equipment. Bring your own tech tools—that way you know they’ll work properly.

Pack the items the venue isn’t providing, as well as:
1.Duct tape, electrical tape, masking tape, Scotch tape. This will sound like overkill until you find yourself standing on a chair struggling to tack your banner up with used chewing gum.

Keep reading Rieva > >

georgie_hockett_headshot3Georgie Hockett, is VP of Creative Services, and a partner, at The Bookey Group, offering a trifecta offering of  1) sales enablement , 2) elevated by innovative creative and 3) targeted sales leads and network connections. Do you need help creating communications for your next trade show? Talk to Georgie now.