• Product planning: getting it right

    By Cynthia Roberts Friday, January 11, 2013 image description

    Aseem Badshah and Kevin Yu are founders of Uptown Treehouse, a cutting edge agency which uses social media and technology to revolutionize marketing. They know that businesses are failing to develop one-to-one relationships with their customers via social media, thereby missing opportunities to maximize branding efforts. They created  Socedo, a tool to help sales and business development […]

  • Microsoft Partners In Learning

    By Cynthia Roberts Wednesday, March 21, 2012

    Though global in scope, the Microsoft® Partners in Learning program was created to facilitate innovation and change on the local level—where few people knew about it. Linda Bookey, who had helped brand the program at its inception, was called in to help the Partners in Learning corporate team get its message across to its wider […]