• RealNetworks Helix Marketing

    By Cynthia Roberts Wednesday, March 21, 2012 image description

    How do you grow market share when your customers are higher education IT administrators responsible for supporting a wide variety of stakeholders? RealNetworks Inc., the Seattle-based inventor of streaming media technology, wanted to refine and reinvigorate education marketing for their Helix Technology end-to-end streaming media platform. They brought in Bookey Consulting to help them conduct […]

  • Microsoft Vision Teams

    By Cynthia Roberts Tuesday, March 20, 2012

    Developing new versions of existing software is akin to being a rodeo clown. How do you manage the chaos in the arena of new standards and technologies without charging in the wrong direction or being trampled by competitors? With years of experience in this field, Patrick Hogan, Senior Product Planner for Microsoft® Corporation knows the […]