Situation: Polioles, a chemical company in Mexico, caters to the oil and gas industry. Their goal was to harness the waste product from a sister company in the cheese business and turn that into a biosurfactant used in offshore oil production to separate oil from water.
Bookey Solution: Through the TechBA mentoring program, the Bookey Group identified industry experts, conferences, and university faculty to provide feedback on market feasibility for this new product.
Result: After extensive interviews with educators and environmental experts, Polioles is moving forward and expects to sell product not just in offshore oil production, but also for oilfield remediation and consumer products.
- Product planning
- Campaign development