image description
Ramnolipids: Validating the Market
  1. 01

    Situation: Polioles, a chemical company in Mexico, caters to the oil and gas industry. Their goal was to harness the waste product from a sister company in the cheese business and turn that into a biosurfactant used in offshore oil production to separate oil from water.

  2. 02

    Bookey Solution: Through the TechBA mentoring program, the Bookey Group identified industry experts, conferences, and university faculty to provide feedback on market feasibility for this new product.

  3. 03

    Result: After extensive interviews with educators and environmental experts, Polioles is moving forward and expects to sell product not just in offshore oil production, but also for oilfield remediation and consumer products.

Services Provided:
  • Product planning
  • Campaign development

What's brewing at bookey

Situation: RealNetworks, the inventors of streaming media, wanted to reinvigorate the education market for their end-to-end streaming media platform…


Situation: When TechBA engaged us to work with Polioles on a clean tech product to use in oil fields, we coached
them on brand development, messaging and identifying target clients…


Situation: Microsoft needed a way to help partners reach customers in niche industries. With a limited budget and tight timeframe they needed to prove a new approach could work to attract the right types of customers…


Situation: Shift Labs, a local startup in the medical device space, was doing great things in the fight against Ebola…


Situation: When University of Washington Bothell decided to offer a summer camp for middle school students to learn Java programming…


Situation: M Room, a Finnish barber shop brand with its first North American shop in Seattle…