Situation: Microsoft needed a way to help partners reach customers in niche industries. With a limited budget and tight timeframe they needed to prove a new approach could work to attract the right types of customers.
Bookey Solution: We built a partner program in less than 30 days, including recruitment, event management, demand generation, and reporting.
Result: The program became a business case that was used to secure the budget to continue the program. The pilot helped to build pipeline and has already resulted in 200% ROI.
- Market strategy
- Influencer relations