Situation: M Room, a Finnish barber shop brand with its first North American shop in Seattle, wanted to create a big splash for their US debut.
Bookey Solution: We activated our local Seattle connections, sending out a press release to neighborhood groups, companies and local media (TV/radio/magazine.) Additionally we used our personal network to place an ad in The Guardian, the internal police magazine, to establish loyalty with a large group of “good guys”.
Result: From just one press release, Bookey Group landed:
- A segment on EVENING magazine, the biggest locally-produced TV show on the Seattle NBC affiliate
- Placement in the Ultimate Seattle Hair Guide for Men, in Seattle Metropolitan magazine
- Market Strategy
- Specialized Advertising
- Content Creation