M Room

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Marketing Foreign Brands
  1. 01

    Situation: M Room, a Finnish barber shop brand with its first North American shop in Seattle, wanted to create a big splash for their US debut.

  2. 02

    Bookey Solution: We activated our local Seattle connections, sending out a press release to neighborhood groups, companies and local media (TV/radio/magazine.) Additionally we used our personal network to place an ad in The Guardian, the internal police magazine, to establish loyalty with a large group of “good guys”.

  3. 03

    Result: From just one press release, Bookey Group landed:

    • A segment on EVENING magazine, the biggest locally-produced TV show on the Seattle NBC affiliate
    • Placement in the Ultimate Seattle Hair Guide for Men, in Seattle Metropolitan magazine

Services Provided:
  • Market Strategy
  • PR
  • Specialized Advertising
  • Content Creation

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