Situation: RealNetworks, the inventors of streaming media, wanted to reinvigorate the education market for their end-to-end streaming media platform.
Bookey Solution: We conducted market research, reviewed existing customer relationships, focused their product positioning and breathed new life into their marketing and sales collateral.
Result: A multi-level strategy to showcase and model the ease and effectiveness of their streaming media tools in the education market.
- Market strategy
- Content strategy and creation