Situation: Shift Labs, a local startup in the medical device space, was doing great things in the fight against Ebola and other health issues in third world countries. Getting the word out on inspiring work like that that work isn’t hard – but growing sales in the veterinary business for their IV infusion monitor is.
Bookey Solution: We did a listening campaign in the vet social media environment to see who is talking and who has influence. Then, we built custom content for those key influencers to spur a conversation about Shift Labs and their latest medical device, DripAssist.
Result: We built relationships in the vet space through social media engagement saving time and money for Shift Labs. We also created two videos, a social media version and a more corporate version, to spark interest in DripAssist. Additionally, we created a brand playbook to unify their brand moving forward, conducted media coaching and business development consulting for Shift Labs, leading to significant coverage in Geekwire, and a design award.
- Social media and PR strategy
- Video script and production
- Content creation
- Media coaching
- Brand creation